I recently wrote an article for searchSDN at TechTarget on the subject of choice in the SDN markets. The gist of the article was that from a marketing perspective one of the most effective strategies in a cluttered market is to reduce the consumer’s perceived choice to a binary state. It happens all the time, and I used the example of Coke vs. Pepsi to illustrate this. My recent travels and vendor meetings as a delegate to Networking Field Day 7 only served to solidify my thinking in this area, with so many cutting edge and established vendors alike pushing oft competing visions for the future of networking. I’ll be writing more about Brocade, Plexxi, Avaya, and Pluribus Networks in specificity soon, but for now check out my thoughts on the illusion of choice and let me know what you think.
Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,
And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.
“The Road Not Taken” –Robert Frost
It is an interesting observation that when most early English or Literature majors first read that famous poem by Robert Frost, they analyze the choice the protagonist makes as a positive one. In fact, the ramifications of the choice are never alluded to or mentioned. It is simply that there was a choice to be made, and while many people chose one path, the protagonist took a different one—for better or for worse—and that affected the outcome of his or her life. Recently, I made such a choice myself.
I have written, at times over the years, about the perils of IT Management. I have also written about the various bureaucratic idiosyncrasies of working in the enterprise space, especially at a multinational defense contractor. And most recently, I have written about my overall dissatisfaction with the whole lot of it. Now I am doing something about it.
Yesterday, I resigned my position as IT Director of the company I have worked at for nearly eight years and accepted an offer to get back out into the world and change my view for a while. Beginning March 17th, I’ll be a part of the team at World Wide Technology (WWT) in a consulting engineering role. It’s been a tough decision in a lot of ways, but I think it’s the right one for a couple of reasons.
The world of IT is changing on all fronts, it’s changing rapidly, and I need to be a part of that change. My recent trip to San Jose for Network Field Day 7 (a part of the broader Tech Field Day organization, and something I’ll be writing about more soon) really burned that into my mind, but I’d been restless for a while. Rapid change is something that you have to be in a position to harness and to benefit from, and the fact is that despite my title and accolades, I haven’t been where I need to be for long time.
Sure, I have had incredible opportunities in the last few years, personally knocking off a list of accomplishments that I can be proud of: moving to a fully dual-stacked IPv4/v6 environment; learning and performing a full scale FlexPod build-out; restructuring the entire world-wide routing and switching infrastructure in a large environment; being at the forefront of adopting full-scale virtualization beginning back in 2005; and building up a complete IT team from scratch. But now that we’re there, and most things are fixed and running smoothly, we’re in a maintenance mode—there’s no more challenge to be had, nothing on the horizon, and I’m not a patient person.
The reality is, if you’re not at a company where IT is core to the business model, a lot of the technology out in the world is simply not something you’ll get to see, touch, or know about barring the standard thing all of us in the industry do, which is to read and study on our own time. And if you’re in an industry based around technology that hasn’t changed appreciably in over 60 years, it can feel at times like working for the proverbial buggy-whip manufacturer and watching the new horseless carriages rolling by your window.
At the end of the day, I don’t need to have a team to be happy. I don’t have to have a title to feed my ego. What I really need is to be involved. I need to be involved in shaping the future, in changing the status quo, in moving the ball forward against a wall of stagnation and staid old political bosses who have no interest in change. Time will tell if this move gets me closer or further away from that goal, but at this point, today, for me, it’s Frost’s road less traveled and I’m going to see where it leads.
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